Collection, established in 1987, has been serving a vast
number of loyal and satisfied clientele for more than than
two decades. Located in Gulberg III, amidst the elitist shopping
area of Lahore, the store offers an extensive
collection of luxury products and designer gifts such as
fine Swiss watches,
writing instruments and men’s accessories.
lack of availability of genuine branded products in the
market, the owner of Lifestyle Collection, having an
appreciation for fashion himself, decided to open a posh and
sophisticated outlet for those who aspire to enhance their
100% AUTHENTIC & GENUINE PRODUCTS
LifeStyle Collection is well known for its extensive
assortment of branded, 100% authentic and genuine products,
a one stop solution to associate the consumer with the brand
savvy world. Fine watches, designer eyewear and accessories
are much more appreciated and enjoyed than ever before and
LifeStyle Collection provides a convenient and exciting
outlet in Karachi for your shopping pleasure.
AN ELABORATE SELECTION OF LUXURY MERCHANDISE
LifeStyle Collection offers and extensive selection of branded
watches, eyewear, writing instruments and accessories such
as belts, cufflinks, ties and lighters, as well as jewelry.
Almost the entire collection of watches showcased at
Lifestyle are Swiss Made and include a two year
International Warranty. The majority of eyewear products are
manufactured in Italy while some are produced in other
European countries. All go through rigorous quality control
tests by their respective brand corporations before they
finally reach the Lifestyle display. The ophthalmic lenses
used for our eyewear are also imported and of the finest
class and quality. In addition, computerized eye-testing is
conducted on the latest equipment for eye testing by a
highly qualified eye specialist [M.B.B.S (DOW), F.I.C.S
(USA), and F.C.P.S.I (OPTH)] at a nominal charge.
SHOP WITH EASE
and displays are imported directly from the companies
represented by Lifestyle Collection. The ‘Shop in Shop’
concept is applied for certain brands to communicate more
effectively with their target consumer through tailored
displays and representations. Separate sections in the
stores highlight various brands, making it easy and
enjoyable to find just what one is looking for, as well as
find something new.
service and satisfaction are of the utmost priority at
Lifestyle Collection and the courteous and experienced
staff makes sure that every shopper walks out with a smile.
Comment cards are reviewed regularly and any suggestions are
implemented in order to maintain the highest customer
Collection provides after sales services for all watches,
with state of the art equipment approved by our brand
partners and manned by our experienced technical staff.
And be sure to drop your visiting card at Lifestyle Collection to receive
regular updates, through catalogs, brochures and e-mail, for
the launch of any new brands and products.
No need to
travel abroad to purchase the latest fine watches, brand
name eyeglasses and fashion accessories. ... they're all
here at Lifestyle Collection.
Monday-Thursday/Saturday 11am-10pm | Friday & Sunday 3pm-10pm
Watches & Designer Accessories Including:
Cartier, Baume & Mercier, Tag Heuer, Frederique
Constant, Gucci, Movado, Victorinox Swiss Army, Gc,
Guess, Kenneth Cole, Fossil, DKNY, Emporio Armani and
Eyewear brands by Rayban, Oakley, Bvlgari, Prada, Gucci,
Dolce & Gabbana, Dior, Guess, Carrera, Persol, Burberry,
Polo Ralph Lauren, Versace, Polaroid, Vogue, Police,
Chopard, Cartier, Mont Blanc, Tom Ford, Zegna and more.
Pens & Lighters by
Cartier, Mont Blanc, Dunhill & St. Dupont
Cufflinks and Ties by
Dunhill, St Dupont & Gc
Services: Insured delivery service of our products.
Huge branded collection of stock clearance products at throw away prices. This is the largest range of discounted branded goods that you will find in the whole country!
Yes, (Visa, MasterCard)
Landmark or Cross Street:
to Expect: An
extensive selection, friendly and attentive service, quality
Established in 1981, Guess? began as a young contemporary fashion apparel company and has since successfully grown into a global lifestyle brand. Throughout the years, the Guess? image has been portrayed in unforgettable, innovative campaigns that have made the brand a household name. Guess? is distributed worldwide in fine department stores, specialty stores, and Guess lifestyle stores.
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the Guess Brochure (PDF)
GUESS Watches Unveils 25th Anniversary
GUESS Watches is celebrating its 25th Anniversary this year in style with a Special Edition collection of ladies’ timepieces featuring signature GUESS looks with a modern twist. This sexy collection offers plenty of glitz and glamour for today’s young, adventurous woman looking to make a bold fashion statement – and it perfectly updates the GUESS look for the 21st century.
The impressive Anniversary Collection highlights and updates many of the trend features that continue to make GUESS the “it” watch in contemporary fashion. GUESS Watches has created five new anniversary styles in 25 variations for the GUESS Girl – all with a specially designed 25th Anniversary case back. Among this spectacular Anniversary line you’ll find the ever popular, iconic GUESS logo and GUESS triangle, with glitz dials, crystal-studded cases, and animal looks. These styles are highlighted in an array of colorful leather straps updating every woman’s fashion wardrobe.
GUESS Watches has always stood for trend-forward fashion. The 25th Anniversary Special Collection continues this legacy as it brings its iconic, alluring designs to a new generation of women who consider timepieces a “must have” accessory.
The 25th Anniversary Special Collection combines iconic GUESS features with exciting contemporary design. The result is a masculine but sleek look that is sure to appeal to today’s cutting-edge male looking for a GUESS watch with both design and functionality.
This three-piece collection features intricate skeleton design dials with a bold GUESS triangle overlay, accented in gunmetal and rose gold finishes. This trio is available in brushed stainless steel or gunmetal cases that are complimented with smooth leather straps completing the modern look of today’s GUESS Guy.
All of the models in this collection include the GUESS triangle logo and 25th Anniversary detail on the case back. For the male customer looking to express his unique fashion sensibility through his timepiece, the GUESS 25th Anniversary Special Collection is guaranteed to turn heads!
GUESS Introduces Python Chic From its New
Time in Motion Series
Merging the latest hi-tech design with cutting-edge fashion has always been one of the strengths of GUESS Watches. The company has proudly continued this innovative tradition with the launch of its new Time in Motion Series of timepieces. These unique watches are stunningly chic, adventurous yet sophisticated, and are the “must-have” accessory of the season for the GUESS Girl.
The Python Chic Collection utilizes a unique technology that has allowed GUESS to apply its iconic animal print design directly to the bracelet – without embossing or etching. The result is a seamless, permanent python pattern that is exotic, eye-catching, and the latest in a long line of signature GUESS animal-themed designs.
GUESS Watches is the first watch company to apply this innovative technology to its timepieces. Each watch in this Python Chic Collection features either a polished or burnished gold tone case with crystals around the bezel, as well as sunray gold tone dial with python scale detail to match the bracelet.
This exotic collection includes versions in bangle, three-row chain bracelet, and traditional bracelet design. Each of these variations is contoured to fit the wrist perfectly and comfortably- offering wearers updated looks of GUESS Watches’ best-selling bracelet styles.
The new Time in Motion Series from GUESS Watches truly pushes the boundaries between technology and fashion in watch design. For the GUESS Girl looking to express her unique inner style, Python Chic makes the ultimate fashion statement and will be a one-of-a-kind addition to her wardrobe.
G-Motion: Head Turning Looks, Innovative Digital Technology
To celebrate its 25th Anniversary, GUESS Watches has unveiled G-Motion, a sexy new edition to its new Time in Motion Collection. This stunning digital crystal watch is the junction between glamour and sophistication, fun and functionality. G-Motion offers plenty of bling for today’s young, fashion forward woman – and it sports a stunning, state-of-the-art new digital movement that rotates from a dial showing hour and minutes to a complete crystal dial in seconds.
G-Motion offers the kind of glitz and unique style the GUESS Girl has come to expect from GUESS Watches. With a shimmering crystal-studded bezel, a range of eye-catching strap colors and alluring bracelet styles available, G-Motion is fun, feminine, glamorous and unique – a mirror image of its wearers. The innovative digital movement produces unmatched contrast and readability. This daring timepiece also heralds a new era in digital watch technology.
With great looks and cutting-edge digital technology, the new G-Motion is sure to keep GUESS Watches moving to the forefront of fashion.
GUESS Watches Appeals to the Sophisticated, Authentic and
Innovative, yet classic……Sleek and sophisticated, yet fun and fashion forward……American Heritage with European styling and sensibility…..Authentic and masculine, yet chic and sexy. This is the personality profile of the self-expressive Guess Guy. All of these qualities are carried through in the modern styling and cutting-edge technology of the Guess Watches’ Men’s collection this fall season.
A powerful new style, Pandemonium, keeps the look of men’s fashion moving forward with its intricate dial design, which is reminiscent of mechanical gears hard at work. This watch is featured with a brushed steel case and gunmetal dial, making a strong fashion statement. A brown leather cuff completes the bold, yet tailored look. Pandemonium is for the Guess Guy who sets the trends rather than follows them.
Guess Watches also offers looks for the adventurous, stylish, and sporty. New for fall is Sphere, masculine, yet refined, with an attention to detail and an emphasis on functionality paired with fresh styling. Water resistant to 100 meters, the beautifully polished rose gold tone case framed by a black top ring creates an intriguing visual contrast. The unique sun black chrono dial features three sub dials and a calendar function. With its ultra-stylish black silicon strap, this strong and compelling style is suitable for work, as well as rugged play.
For the man who recognizes the importance of detailed tailoring, Guess Watches offers Newport, combining classic elegance with power, functionality and contemporary design. The polished steel case is water resistant to 50 meters and features an alluring antique white multifunction dial. The brown croco embossed leather strap adds a touch of sophistication.
The product offering for men from Guess Watches is original, fresh, and innovative in its design and will be sought after by men with a forward, fun, and individualistic style approach to fashion.
Gc Watches represents the luxury of Swiss made fine timepieces and sophisticated European design. Each of the timepieces makes its own clear statement of elegance and prestige, opening the door to the luxury segment with the key of relentless attention to detail. The watches are geared to meet the high demands of the modern man or woman who appreciate style and quality. Gc Watches brings the individual wearer the charismatic power of expression inherent in the Gc prestige brand. Whether a business meeting, beach party or gala dinner is on your agenda, a Gc timepiece provides the perfect escort.
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the Gc Video Clip (QuickTime)
Desires and aspirations of both men and women are perfectly fulfilled by various
collections. The Gc Sport Chic Collection represents casual and sporty chic with
its iconic lines ‘Diver Chic’, ‘SE-1’, ‘Sport Class’ and ‘Diver
Class’. Inherent classical elegance is found in the Gc Classic Collection,
while the Gc Precious Collection adds a welcome sparkle of genuine diamonds to
the palette of Gc’s accessible luxury as the ultimate expression of
everlasting beauty and prestige. With diverse designs and materials, all Gc
Watches proudly bear the prestigious Swiss made label. Gc Watches entered the
league of the Top 10 highest selling Swiss made watches in 2007.
Make a Statement Without Saying a
Performance and luxury have never combined with such
sophisticated elegance as with the SE-1.With its striking
44mm case, each SE-1 Chronograph offers bold, masculine
appeal. The integrated architectural details of this watch
make a statement of individuality and exude an incomparable
attitude of confidence. Gc Watches’ commitment to
excellence motivated the development of the exclusively
engineered high-precision Swiss chronograph movement used in
this series. This movement offers two counters: the hour
counter at the 6 o’clock position, and the minute counter
at the 9 o’clock position. The stop-seconds hand is
centrally located, and the date can be easily read through a
The precision luxury SE-1 Chrono Series is also equipped with a unidirectional bezel, screw-down crown, Super Luminova hands and indices, and is water resistant to 100 meters. Various models are built with such sport details as genuine carbon fiber dials, inner tachymeter rings, PVD coating, and high-precision colored ABS pushers.
Setting a new standard in sport, the SE-1 series from Gc Watches robustly fuses sport chic with function and sophistication.
Make a Statement in Style with the New Gc SE-2 Automatic
Making a statement of bespoke elegance is easy with the new, highly distinguished SE-2 Automatic Limited Edition from Gc Watches. An impressive look that exudes refined taste and chic sophistication, this cushion-cornered, octagonal-cased watch with eight screws on the bezel is a sure winner. Subtle, refined and charismatic, the SE-2 Automatic is for the man who shares these characteristics.
architecturally inspired lines, the SE-2 Automatic has a
modern appeal that attracts attention at a glance thanks to
its superb combination of sporty premium materials and
excellent craftsmanship. The dial is black carbon fiber with
guilloché sunray texture featuring a date window at 4 o’clock
and has a scratch-resistant sapphire crystal. The three
hands, indexes and Roman numerals are Super Luminova coated
for readability in the dark. The strap is crafted of genuine
woven carbon fiber coated in polyurethane, giving the
material a high gloss, and also features a deployment
Technically advanced in form and function, the SE-2 Automatic by Gc Watches houses a Swiss caliber that beats at 28,800 vibrations per hour. The rotor is finely engraved with the Gc logo and is visible through the transparent sapphire-coated case back. The sophisticated Swiss movement with oscillating hairspring incorporates a date corrector and offers power reserve of at least 38 hours. All SE-2 timepieces are equipped with a screw-down crown engraved with the Gc logo, and the case back is secured with four screws for water resistance to 100 meters.
Two striking renditions are offered for the stylish man. One version is a combination of brushed and polished rose gold PVD steel. The second version is brushed and polished steel with black PVD steel and features a metallic blue seconds hand and minute track on the dial for added allure. Each variation of the SE-2 Automatic is limited to 1,000 pieces of production.
SE-2 Automatic, like the man who wears it, makes a
sophisticated statement – without saying a word.
Casual Elegance Perfects with Natural Beauty
The new Sport Class XL-S is a sporty chic timepiece for the woman who appreciates casual elegance. Designed for day or night, the natural beauty of this sleek Gc timepiece features a unique bezel design with notched triangular segments. The dimension of this style is further enhanced by its dial; a combination of shimmering mother-of-pearl and textured sunray that makes the watch ever more alluring. The Sport Class XL-S is offered without diamonds, or in two captivating diamond versions; with either eight or 35 Wesselton-quality full cut diamonds set in a distinctive pattern on the bezel.
The Sport Class XL-S is equipped with a sensuous steel bracelet that features a spectacular center link finished with a triangular knurled pattern that offers harmonious balance and exemplifies the natural beauty and sporty elegance of this collection. The variations offered include an all-steel version and alluring two-tone versions with yellow or rose gold PVD bracelet center links and bezels.
This elegant Swiss made 34mm timepiece houses a high-precision Swiss quartz movement. The non-diamond and diamond accent silhouettes offers hours, minutes and sweep seconds at 6 o’clock. The full diamond bezel versions features hours, minutes and seconds hand with a date aperture at 3 o’clock. The dials feature hand-applied Arabic numerals, luminescent or diamond indices, and Super Luminova hands for easy readability. All diamond variations have a scratch resistant sapphire crystal. As with all prestigious Gc Watches, the screw-down crown and case back are engraved with the Gc logo, and the Sport Class XL-S is water resistant to 100 meters.
This modern, yet timeless classic style is for the active woman who can be everything she wants to be. With its easy, casual elegance, the Sport Class XL-S will become an essential part of her lifestyle.
The Gc Diver Chic Series Sets a Pace All Its Own
Sleek and seductive, the ladies’ Diver Chic collection
from Gc Watches is the essence of individual expression in
the luxury sport watch world.
With a superb bracelet design and notched bezel, this solid
stainless steel beauty is a singular statement of aesthetics
and feminine elegance. It combines high-precision function
with luxurious attitude for the active, sophisticated
Take a minute to check out the latest watches from Kenneth Cole New York. From sporty to classic, this modern and metropolitan collection has a style for everyone. The series includes chronograph, multi-function and self-winding automatics. The distinctive styles are rich with details, such as intricate construction and multi-level textured dials. Take a closer look at Kenneth Cole watch retail stores.
It’s all wrist and reward. The use of better fabrications, incorporated into refined silhouettes, reflects our product upgrade and reiterates the brand’s reputation for relevance and integrity.
Gucci watches are made in
Switzerland and bear the hallmark of Swiss precision and accuracy. The house’s
manufacturing entity – situated in La Chaux-de-Fonds, the shrine of clockwork
craftsmanship – has managed to harmoniously combine state of the art
technology and traditional watch-making in creating cutting-edge timepieces. The
positioning of Gucci in the watch industry reflects the expectations of its
sophisticated clientele: each timepiece is a statement of excellence and is in
line with the overall aesthetic and quality standards of the house. Diamond
setting is an example of this fine expertise: watches are studded with high
quality diamonds carefully checked to create that perfect and exclusive look.
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Gucci took an interest in designing
and developing watches in the early 1970s, soon after becoming one of the world’s
largest watch manufacturers and distributors. Today, Gucci timepieces are
renowned for their superior quality and unique blend of Italian style and Swiss
THE MARINA CHAIN COLLECTION
The marina chain, a famous Gucci symbol adorning accessories and jewellery, is now celebrated with a new collection of stylish timepieces whose design features the highly iconic anchor chain sign.
With its rounded links, this unmistakable signature punctuates the smooth bracelet, embracing the oval case and finishing with a clasp shaped like a leather belt buckle.
The marina chain motif was inspired in the 1960s by the world of yachting, another favourite pastime of the Florentine clientele of Guccio Gucci.
The Marina Chain watch, introduced at the 2009 Spring Summer Gucci Women’s Cruise fashion show, is available in two sizes and a rich choice of materials: steel, 18kt yellow gold, or a combination of the two for a striking contrast between the reflections of the two metals.
An elegant black enamel coating can further accentuate the sophistication of this model, adding a glamorous look to the bangles.
Sparkling diamonds can also elegantly adorn the black lacquered or white mother of pearl dial, the case or the bangle.
Distinctive and modern, the new Marina Chain collection aptly illustrates Frida Giannini’s unique flair for reinventing classic Gucci luxury for today.
THE TWIRL WATCH
Making its debut on the Spring/Summer 2006 women’s runway in Milan, the new
Twirl watch underscores the modern femininity of the Gucci woman. At once a
functional timepiece and fashion accessory, the Twirl watch is a statement in
versatility and practical luxury.
With the signature GG motif intricately engraved into a stainless steel or gold
bangle, as well as onto one side of the rotating round case, the Twirl watch is
as innovative and advanced as it is true to Gucci. Conceived as a glamorous
trick of sorts, the case of the Twirl watch turns on itself, changing its
identity from timepiece to chic bracelet with a single motion.
Available in two sizes, and in its most luxurious incarnation with a
diamond-studded bezel and case outline, the Twirl watch can be assertive and
bold or discreet and precious. Indeed, its strength lies in its easy elegance
Gucci is pleased to introduce Chiodo, a new collection of striking timepieces,
whose design is based on the iconic square head nail employed by Gucci since the
1960s. The nail motif has been used in both silver and gold as a decorative
detail on the most coveted accessory items. This symbol, like the horsebit,
has its origins in the equestrian world and is modeled on the pyramidal nails
used to hold the shoe on the horse’s hoof. The Chiodo collection offers two
elegant watch case shapes, square and round, that can be enriched by a
luminescent mother-of-pearl dial with graceful flinking.
The square styles feature a sophisticated case and bracelet, which lend an
unusual, jewel-like quality to their appearance. Distinguished by bold angles
and contours, these timepieces are available in a rich range of materials and
luxurious finishes, and include both gold and solid sterling silver versions.
Used only rarely in timepiece manufacturing, the latter represents an intrinsic
part of the brand’s innovative and longstanding heritage in watchmaking. Rows
of sparkling diamonds can be added for more dramatic and precious options.
The fashionable circular-faced versions are in steel, also available with
diamonds punctuating either the dial or case, or encrusted on the nail heads
used on the bracelet ends.
Distinctive and modern, the new Chiodo collection aptly illustrates Frida
Giannini’s unique flair for reinventing classic Gucci luxury into desirable
modernity for today.
Gucci's sculptural new Signoria watch is a strikingly glamorous piece that is set to become a desirable fashion item. The bracelet's fluid curves are composed by multiple interconnected
horsebit-shaped links that boldly juxtapose the square and graphic case.
This innovative use of the horsebit marks a completely new take on the enduring Gucci signature.
Extraordinary craftsmanship and rich materials make the watch utterly luxurious. It's available in stainless steel or 18 karat gold, or with a feminine crocodile strap, while diamonds adorn its more precious renditions. The stones either add sparkle to two sides of the case or cover the entire bezel.
The most exclusive pieces also feature more than 200 diamonds on the horsebit links around the case, creating a unique play of light with the radiant reflections of white gold.
The dials come in a choice of materials: from white or black mother of pearl to the sophisticated shades of gemstones as malachite, tiger's-eye or hawk's-eye. The watch is available in two sizes.
Gucci's sculptural Signoria watch is now available in a stunningly glamorous stainless steel black version that is certain to become a coveted fashion item. The iconic bracelet's fluid curves, composed of multiple interconnected horsebit-shaped links, are further emphasized in this version by their monochrome tone, perfectly complementing either a black watch face or the vivid shades of coral or malachite dials for a striking contrast. The geometric, square case is set between two distinctive horsebits, effortlessly combining audacious modernity and sensuous grace.
Boldly juxtaposing the warm, radiant reflections of solid yellow gold and the cold aesthetic of black treated stainless steel on its refined bracelet, the most exclusive rendition boasts a truly unconventional look, further enhanced by a beautiful tiger's-eye dial.
The black versions are the latest additions to the rich Signoria collection, including styles in stainless steel, styles in 18 karat gold and highly precious renditions in gold and diamonds.
Available in small and large sizes, the Signoria watch was designed by Gucci's Creative Director, Frida Giannini, who took some of her inspiration from a vintage Gucci timepiece. It perfectly represents Giannini's ability to reinvent iconic Gucci luxury into a confident and modern vision.
introduction of the Pantheon watch sets a new standard for Gucci’s men’s
timepieces. Its exquisitely crafted automatic movement and strikingly elegant
design makes it Gucci’s most luxurious men’s timepiece yet. The watch is
available in an automatic and chrono automatic version; both feature an
extra-large 44mm case and an oscillating weight engraved with the Gucci logo. A
transparent sapphire caseback highlights the precision of the Swiss
manufacturing and makes for a bold design statement. A sleek date display at 4 o’clock
provides a special touch.
An anti-reflective coating on the sapphire crystal allows the luminous hands and appliqué hour markers to be read in any condition. It comes in a modern stainless steel bracelet with brushed and polished links or a luxurious croco leather strap embossed with GG pattern on the inside surface.
Movado - proudly celebrating 125 years of artistry and innovation in watch design. Since its founding in La Chaux-de-Fonds, Switzerland, in 1881, Movado has achieved a legacy of design innovation, earning over 100 patents and 200 international awards for artistry and innovation in watch design and time technology. From the early Polyplan with its revolutionary movement constructed on three planes to the Museum Watch with its legendary dial, Movado timepieces have won world renown for their unique beauty and timeless design.
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The name Movado is the hallmark of
some of the most famous timepieces ever created, notably the Movado Museum
Watch. Defined by a single dot at 12 o’clock representing the sun at high
noon, the Museum Watch dial is regarded as an icon of Modernism. It was designed
by Bauhaus influenced artist Nathan George Horwitt in 1947. When Horwitt's dial
was selected for the permanent collection of the Museum of Modern Art, New York,
in 1960, it was the first watch dial ever awarded this distinction. The name “Museum
Watch” derives from this recognition. Today, Movado watches are in prominent
museums worldwide, and this iconic dial distinguishes an entire collection of
This ongoing commitment to exceptional performance and high-concept design is
expressed through Movado’s striking and widely recognized ad campaign. The
Movado ad campaign combines dramatic images of renowned personalities with
photography of its distinctive timepieces on a signature black background.
Renowned actress Kerry Washington recently joined the prestigious artists and
performers that represent the Movado brand: Grand Slam tennis champion Pete
Sampras, jazz sensation Wynton Marsalis, legendary dancer Mikhail Baryshnikov,
international actress Mia Maestro, distinguished classical violinist Sarah
Chang, and internationally renowned singer/actress Karen Mok Man-wai.
Movado’s campaign is also an expression of the brand’s longstanding
appreciation and support of culture and the arts. Movado is a major supporter of
the New York City Ballet, Lincoln Center for the Performing Arts, Jazz at
Lincoln Center, and The John F. Kennedy Center for the Performing Arts.
Additionally, Movado supports the Miami International Film Festival, the Miami
City Ballet, the Joffrey Ballet, Ballet Pacifica, and the Cooper Hewitt Museum.
The company is headquartered in Paramus, New Jersey and maintains design and
manufacturing facilities in Bienne, Switzerland. A brand identified with
Modernism and associated with the performing arts, Movado proudly celebrates 125
years of artistic design excellence and achievement. Always in motion, Movado
continues to create revolutionary designs of quality Swiss craftsmanship.
Concept 60 Beauty
exceptional collection, Baume & Mercier pays tribute to
the horological genius of William Baume, the contemporary
brand father, who helped construct the international
reputation of one of Switzerland’s oldest watchmaking
houses. William Baume, heir to the «Frères Baume»
manufacture, founded by his grandfather in 1830, brought new
dynamics and international status to the family enterprise
through the creation of a partnership in 1918 with Paul
Mercier, a charismatic figurehead of the day.
In an era of evolution and change, marked by unprecedented
technical and artistic creativity, together they founded the
Baume & Mercier brand in Geneva in 1920, thus uniting
their totally complementary competences: William Baume, the
rigorous and avant-garde watchmaker and Paul Mercier, the
cosmopolitan aesthete and businessman.
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William Baume is the modern-day master of the Baume & Mercier brand. A watchmaker of outstanding talent, he was heir to a family saga that commenced in 1830 when his grandfather, Louis-Victor Baume, and a brother co-founded «Frères Baume», in les Bois in the Swiss Jura.
This watchmaking atelier gained worldwide recognition thanks to the excellence and innovativeness of its timepieces and was awarded numerous distinctions between 1885 and 1910. It notably obtained the highest mark at the Key Observatory Chronometer trials in England, the most prestigious competition in its day and several gold medals at universal exhibitions in Paris, London, Philadelphia and Geneva.
In 1910, William Baume took over the family enterprise from his father. He left the Les Bois village in 1918 to settle in Geneva, where he formed a partnership with Paul Mercier and the brand «Baume & Mercier, Genève» saw the day in 1920.
Strongly committed to the reputation built by his ancestors and fervently loyal to their maxim «Only manufacture watches of the highest quality», William Baume was responsible for obtaining for Baume & Mercier in 1921 the prestigious Geneva hallmark, the highest distinction in the Swiss watchmaking industry.
BAUME & MERCIER
Since it’s founding in Bienne, Switzerland in 1908, the luxury Swiss
watchmaker Concord has earned worldwide acclaim for creating timepieces of
exceptional design and sophisticated style. The Concord Collection represents
uniquely personal statements with a quality that resonates from a meticulous
attention to detail. This philosophy has enabled Concord to create renowned
timepieces that demonstrate its passionate commitment to design innovation.
Delirium is a collection of masterful timepieces that blur the fine line between
sculpture and engineering. Timepieces of rare subtlety and sophistication, they
are equally powerful and beautiful statements of fine watchmaking. Mariner
represents a collection of sport timepieces of remarkable complexity.
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With an elegant
geometry and integrated design, they convey a simple beauty, dazzling in its
detail. Saratoga is a profile in rugged elegance and precision. Celebrating its
20th Anniversary, it remains the essence of sport luxury. Born of passion, style
can take many forms, but is always unmistakable. Each of Concord’s
extraordinary signature collections represents ground-breaking design and
Purchased by Movado Group, Inc. in 1970, Concord is headquartered in Paramus,
New Jersey, and maintains design and manufacturing facilities in Bienne,
Switzerland. Concord is selectively distributed in the finest jewelry and
department stores around the world.
For nearly a century, the master watchmakers of Concord have had a passion for
design, an obsession with detail, and an artist’s relentless focus on
technique and execution. The Concord Delirium embodies the brand’s obsessive
quest for perfection in a sophisticated balance of sculpture, engineering and
fine Swiss craftsmanship.
On February 12, 1979, Concord unveiled the first Delirium. Its elegant case a
mere 1.98 millimeters deep, Delirium represented an unprecedented feat of
ultra-flat Swiss quartz technology, pioneered and perfected by Concord. At the
same time, Delirium’s unique and now iconic dish dial, with its round recessed
center, created unexpected dimension in a watch lauded for its extraordinary
Today’s Concord Delirium Collection has been updated to reflect a modern sense
of style and sophistication, while paying homage to the original breakthrough
design. It features the trademark dish dial along with a sculpted rectangular
case that angles to an exquisitely thin edge. A concealed crown further
accentuates the watch’s sleek silhouette.
The new Delirium Collection includes meticulously crafted timepieces that offer
an array of highly sophisticated complications and sparkling diamond settings.
Taking its inspiration from the original design, today’s Saratoga Collection
provides the same combination of sophistication and casual elegance bred into
the original Concord Saratoga. The Saratoga is a bold creation of sleek
symmetry, fluid curves and effortless beauty, designed to be worn for any and
all occasions by men and women for whom style is a way of life. Imbued with
Swiss hand-craftsmanship and precision-engineering, the Saratoga is further
distinguished by a signature eight-sided bezel and a sculpted woven-link
bracelet. Its unique, patented crown protector latches shut, assuring water
resistance along with the distinctive style on which Concord wearers depend.
The Concord Mariner is a timepiece of remarkable complexity that conveys a
simple beauty. It reflects the casual elegance of resort style and has the
versatility to ideally complement both holiday and weekend as well as business
Introduced in 1980, the original Concord Mariner's breakthrough design united
the functionality of a sports watch with the refinement of a dress watch,
launching the sport elegance category. The new Concord Mariner Collection
revisits this acclaimed design with a modern interpretation that offers men and
women an individual expression of luxury with exquisite attention to quality and
Epitomizing watch making at its best, each timepiece is crafted of the finest
materials. Concord's craftsmanship and unique design sensibility are evident in
the Collections' satin finish and highpolished accents. Its dial is clean and
simple. Mariner's trademark 12-sided bezel has become a signature geometric
motif reprised in many of the meticulously rendered design details, including
its patent-pending diamond settings.
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Collection of Lahore, Pakistan. Fine watches, brand name & designer
sunglasses and luxury accessories